A senior product designer based in Northern Virginia with 5 years of experience designing enterprise-level products.
— Selected works
Celestial Frontline Tool - Xfinity
Coming soon
Wifi Extenders - Comcast Business
Coming soon
Health Care Cost Estimator - Vanguard
Vanguard’s health care tools help clients navigate the complex and emotionally fraught landscape of Medicare and health care costs in retirement
UX Design, UI Design
Biblio-file (Concept)
A book tracking app for book lovers with the delightful feature of daily dose of knowledge on a daily basis, and recording personal reflections based on the books
UX Design, UI Design
Spotify (Concept)
Incorporating a social feature in the existing application to create a collaborative experience for the music lovers through the shared language of music
UX Design, UI Design— About me
Hi! I’m Fatima Naeem
I'm a senior product designer, systems thinker, and someone who brings order to the chaos
I came to product design through fashion, which sounds like a detour but really isn't. Both fields ask the same question: how do you take something complex and make it feel inevitable?
Five years in, I'm based in Northern Virginia designing enterprise-level products at a design consultancy. My work tends to live in ambiguity: messy systems, competing stakeholder needs, unclear requirements. I'm usually the person untangling the mess, bringing systems thinking and strategic clarity to problems that look chaotic on the surface, and creating artifacts that make the thinking legible to everyone in the room.
Outside of work, I'm behind a camera, at a pottery wheel, in the kitchen testing a new recipe, or working through a stack of books I've fully committed to finishing this time. The common thread is that I like making things slowly and deliberately, with attention to how it's done, not just what gets done.
That instinct carries into my work. In a field that rewards speed, I still believe the best design comes from intention.
— My experience
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Comcast Xfinity — Jan 2025 - Present
Designing end-to-end experience for Celestial, an all-in-one field operations app used by Comcast frontline technicians to manage customer information, job details, and task completion on the go
Spearheading UX for a platform migration effort, carrying forward existing design patterns while identifying and executing targeted experience improvements across key technician workflows
Created design context documents and systems artifacts to communicate design intent, decisions, and tradeoffs to cross-functional teams making design rationale legible to developers, PMs, and QA before screens are built
Presented work and facilitated design reviews with stakeholders, using low-fidelity artifacts and structured documentation to build alignment upstream
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Comcast Business — Feb 2023 - Dec 2-24
Owned end-to-end UX design for Comcast Business products serving small and mid-market businesses — including WiFi Extenders (full-coverage connectivity solutions) and Security Edge (a cybersecurity tool protecting businesses from malware, phishing, and ransomware)Contributed to a shared design system for a suite of business connectivity products, ensuring consistency across components and reducing design debt
Partnered with cross-functional teams to balance business goals, technical constraints, and user needs across the full product development lifecycle
Vanguard — Jun 2021 - Dec 2022
Designed advisor-facing tools and digital experiences as part of a connected financial planning initiative, improving clarity and adoption among advisors and end usersPartnered with product owners, scrum masters, and engineering across all phases — discovery, wireframing, prototyping, and delivery
Conducted usability testing and iterative feedback loops to surface areas of improvement and inform product decisions
Audited UI elements across platforms to maintain spec accuracy — position, padding, typography — keeping designs consistent and production-ready